Sales are not always about the price. Customers will spend more if they see the value and believe in the company that they are doing business with. A month ago, Dustin Gebers from Frontier Basement Systems in Clarksville, TN shared a story that is worth repeating.
I went to a customer’s house the other day to follow up with him and his family, check on the job we completed, and to do a video testimonial. A year ago, we proposed a crawl space project to him for $9,643.83, which included Drainage Matting, Sanidry CX, CleanSpace and a SuperSump. The customer’s initial reaction was shock because the price was higher than other companies, but the value built into the system and our company’s reputation changed his mind and we moved forward with the project.