Perma-Seal News and Information

Why do homeowners resign themselves to living with a wet basement or crawl space? We hear so many stories of those who continue to clean up the mess, year after year. Maybe, it’s because of the fear of cost or who will show up on their doorstep. If you add up the cost of replacing the carpet, furniture and appliances, and irreplaceable items like photos and memorabilia, you could end up paying an even greater price!

Our friend from Oswego, Illinois refused to come home to a flooded basement -again. A few years ago, Jim and his wife learned a hard lesson when they came home to a finished, flooded basement nightmare! A $15k claim and several years later, it was pouring rain, and Jim just didn’t trust his sump pump to keep up. Jim wanted to enjoy his upcoming out-of-state trip, so he knew who to call - Perma-Seal!

We did a little Spring-cleaning at our Downers Grove warehouse. We found items we no longer use, including window and area wells, glass block windows, and flooring supplies. Instead of throwing it away like yesterday’s trash, we reached out to ReStore Fox Valley Habitat for Humanity to see if they could make use of the materials.

They graciously accepted our donation! Some of Perma-Seal’s Tribal Members weathered the wind that afternoon, and helped load the Habitat for Humanity trucks. This exemplifies our Core Value: “We are compassionate and give back to our Community.”

This Q&A is one in a series of articles about the business executives who help guide your BBB. This is an edited transcript of an interview with Roy Spencer, president of Perma-Seal Basement Systems, Immediate Past Chair of the BBB, and a member of the Executive Committee of the BBB Board of Directors.

Sales are not always about the price. Customers will spend more if they see the value and believe in the company that they are doing business with. A month ago, Dustin Gebers from Frontier Basement Systems in Clarksville, TN shared a story that is worth repeating.

I went to a customer’s house the other day to follow up with him and his family, check on the job we completed, and to do a video testimonial. A year ago, we proposed a crawl space project to him for $9,643.83, which included Drainage Matting, Sanidry CX, CleanSpace and a SuperSump. The customer’s initial reaction was shock because the price was higher than other companies, but the value built into the system and our company’s reputation changed his mind and we moved forward with the project.